You can check what keywords already bring you traffic with Google Search Console and find new keyword ideas with Google Analytics. Keyword mapping starts with proper keyword research to find all the keywords you already rank for, as well as new keywords you want to target. If your keywords are properly organized and mapped to certain web pages, you'll be able to effectively organize your internal link building, bringing related pages together. Keyword mapping will help you assign keywords to unique target pages that do not conflict with one another. Using the same keywords on different pages may result in rank cannibalization and duplicate content issues. Keyword mapping will help you find those missing keyword opportunities and target them with relevant pages (or even create new ones).įind keyword overlap. Your website may fall behind in ranking just because your content strategy doesn’t cover all the necessary keywords.
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